For decades, 420 has been the most recognised number in cannabis culture. But over the last decade, another number has become increasingly common among concentrate enthusiasts: 710.
If you've ever seen "Happy 710" on social media, noticed extract brands celebrating 10 July, or wondered why concentrate lovers wear 710 merch, you're not alone...
So, is 710 replacing 420?
Not quite.
Instead, it has become the unofficial celebration of cannabis concentrates, bringing together everyone who appreciates extracts, and the craftsmanship behind them.
Let's look at where it came from and why it matters.
What Does 710 Mean?
The meaning behind 710 is surprisingly simple.
Turn the number 710 upside down and it resembles the word:
OIL
That's the nickname many people use for cannabis extracts and concentrates.
While the resemblance isn't perfect depending on the font, it caught on within the cannabis community and eventually became a symbol for concentrate culture.
Today, 710 is shorthand for concentrates in much the same way that 420 is shorthand for cannabis as a whole.
Where Did 710 Come From?
Unlike 420, which has a well-documented origin linked to a group of California high school students known as the Waldos in the early 1970s, 710 doesn't have one clear creator.
Instead, it appears to have grown organically during the late 2000s and early 2010s as cannabis concentrates became more popular, particularly in the United States.
As solvent-based extracts like shatter, wax and live resin etc. gained popularity, online cannabis forums and early social media communities started using 710 as a playful nod to oil.
Around the same time, extract-focused competitions began gaining attention, hash makers adopted the term, clothing brands started printing 710 apparel, and concentrate events began celebrating 10 July (7/10).
By the mid-2010s, the number had become widely recognised across the global concentrate scene.
Every year on 10 July, concentrate enthusiasts celebrate cannabis extraction and solventless craftsmanship.
Many dispensaries, social clubs, extract brands and cannabis retailers also run special promotions, educational content and limited releases around the date.
The two numbers represent different parts of cannabis culture.
The two numbers represent different parts of cannabis culture.
| 420 | 710 |
|---|---|
| * Celebrates cannabis as a whole | * Celebrates cannabis concentrates |
| * Commonly associated with flower | * Commonly associated with extracts and oils |
| * Celebrated on 20 April | * Celebrated on 10 July |
| * Recognised worldwide | * Especially popular among concentrate enthusiasts |
Why Has 710 Become So Popular?
Cannabis extraction has changed dramatically over the last decade.
Consumers now have access to concentrates that preserve more of the plant's original terpene profile and flavour than ever before.
Products such as live hash rosin and live resin have introduced many people to a different way of experiencing cannabis, shifting the focus from potency alone to flavour, aroma and cultivar character.
As concentrate culture grew, it naturally developed its own identity.
710 became the symbol that brought extract enthusiasts together.
For many enthusiasts, concentrates aren't simply about stronger products. They're about appreciating the plant in a different way. Much like coffee enthusiasts discuss roast profiles or wine lovers compare vintages, concentrate users often explore terpene profiles, extraction methods and cultivar-specific flavours.
Why 710.co.za Embraces 710 Culture
At 710.co.za, concentrates have always been at the heart of what we do.
Our name isn't just a reference to cannabis oil. It reflects our passion for the people, products and culture that surround modern cannabis extracts.
We believe good cannabis education helps people make better choices. That means explaining the differences between extraction methods, highlighting quality accessories and sharing practical advice without the hype.
Every 10 July, we're proud to celebrate 710 alongside concentrate enthusiasts around the world. For us, it's not just another date on the calendar. It's a celebration of craftsmanship, flavour, innovation and the community that continues to grow around cannabis concentrates.
